Increase Mobile App Subscription Revenue With Smarter Regional Pricing

Set accurate mobile subscription prices in every country using willingness-to-pay, psychological rounding, and benchmark data from Apple, Netflix, Spotify, and YouTube.

Works with leading mobile teams and global platforms

What people say

“We always knew our pricing in emerging markets wasn’t right. We just didn’t have the time or the understanding to fix it. Mirava let us roll out country-specific pricing in less than an hour. Our churn dropped immediately.”

"Mirava helped us increase our global revenue by 40% in just 3 months. The WTP pricing strategy was a game-changer for our subscription plans."

“Before Mirava, we avoided touching pricing because it felt like too much work. Now we test new strategies without worrying about spreadsheets or App Store rules. It’s been a massive unlock for growth.”

One place for all your pricing rules

Define Adaptive Pricing, FX, or custom multipliers in one view, then reuse them across apps and platforms. Your strategy stays consistent even as markets change.

Mirava keeps updates predictable, review-safe, and easy to roll out across your whole catalog.

Adaptive Pricing

FX rates

100% Compliant

40%

Increased conversions in key markets

Localized pricing helps apps convert better in regions where buying power varies the most.

Dashboards that work the way you do

See your apps, regions, and pricing rules at a glance. Rearrange views and focus on the data that matters to your next release.

Mirava app interface showing selected HealthPal app with Pocket Coach and other options including MediScribe Medical Notes and Add App button.

Actionable pricing analytics

Understand what changed, where it changed, and how it affects your global performance.

Dashboard showing a price update for Mon Nov 24 2025 with a base price of 10.99 USD, completed status, involving 1 product, 173 countries, 173 total items, and an average change of -19.8%. Update configuration includes purchasing power parity pricing strategy, Mirava Index, rounding to nearest .99, minimum base price $8, and maximum base price $14.

Premium Subscription Monthly Plan for France shows latest price €9.99, 5 price records, -39.20% total change, €2.64 volatility, and downward trend arrow.

How Mirava works in four simple steps

We help app teams stay in control of global pricing

Mirava gives you a simple, predictable workflow for managing prices across every platform and region.

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Connect your apps

Add your apps with secure, one-time authentication.

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Set your
rules

Apply your preferred pricing method and market rules.

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Review changes

Check updated tiers for every region and store.

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Sync everywhere

Publish your prices across all platforms instantly.

170+

Countries Supported

5x

Faster pricing ops

100%

Compliant & Transparent

Flexible plans for global-ready teams

Find the right toolkit for accurate, high-converting pricing in every market

Free

Perfect for testing Mirava
with real app data

$0Free
forever

Includes

Manage up to 1 app
Test Mirava on the latest pricing data before upgrading to localized pricing
Flat price conversion
‍Convert one base price across regions without localization or demand logic
Single flat price push
Push one uniform price to all countries to test the update flow and store connection

Start free

See measurable pricing gains before you ever pay.

Create your account in seconds and test on your live app data. No credit card. No commitment. Pure results.

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Table showing price history with dates, prices, changes in euros and percentages, currency as EUR, and updated dates from July to November 2025.

How does the pricing work on Mirava?

Mirava uses a per-app pricing model where each app counts as one app on all platforms. For example, if you have the same app on both iOS App Store and Google Play Store, that counts as one app for billing purposes.

You can add apps individually and upgrade them to premium features as needed. When you upgrade an app to premium, you unlock smart pricing strategies with purchasing power parity. If you downgrade an app, you lose access to premium features for that specific app but retain all your data and settings.

How do I sign up for Mirava?

You can create a Mirava account for free at https://app.mirava.io/signup. Just enter your email and password, then confirm your email using the verification code we send you. Once verified, your dashboard will be ready to use.

How quickly does a price update go live on the app stores when using Mirava?

Once you publish a price update in Mirava, changes typically reflect within 24-48 hours on app stores, depending on platform approval times. Mirava ensures immediate submission of your updates, streamlining this otherwise manual process.

How much revenue increase can I expect from using Mirava’s premium pricing strategy?

Customers typically see revenue increases between 15% to 40% when adopting Mirava’s premium pricing approach, driven by better localized prices and increased conversion rates in international markets.

Is Mirava compliant with Apple and Google's terms of service?

Yes. Mirava acts purely as a secure intermediary, using APIs provided by Apple and Google. We never store your credentials, and all interactions are performed securely within your browser, ensuring compliance and safeguarding your accounts.