Stop guessing how far prices can go

Before Mirava

Pricing changes are based on gut feeling, competitor pages, or one-off surveys that go out of date fast.
The same subscription price gets pushed to every storefront, even if some regions clearly stall at checkout.
Nobody has time to stitch together analytics from Apple, Google, Stripe, and internal dashboards just to answer “can we charge $1 more?”

After Mirava

Subscription data, regional conversion rates, and past price tests land in one place, so you see how sensitive each market actually is.
Price bands are tuned per region: mature markets can move higher, price-sensitive markets stay accessible without tanking trials.
When you’ve decided on new tiers, Mirava runs the update for you and keeps a history of what changed, where, and when.

How willingness-to-pay pricing works in Mirava

Map where revenue really comes from

Mirava aggregates installs, trials, and subscriptions by country, currency, and product so you see which regions are carrying ARPU, which ones are stalling, and where upgrades are strongest.

Spot healthy price bands by region

Instead of a single “global” price, Mirava highlights the ranges where trial starts stay strong and paid conversion holds up. Outliers and weak spots become obvious before you touch live pricing.

Roll out new tiers with guardrails

Once you’re happy with the targets, Mirava updates App Store, Google Play, and web pricing from the same rule set. If needed, you can keep certain regions fixed or move them in smaller steps.

What willingness-to-pay pricing gives you

Higher ARPU

Raise prices where demand can handle it, instead of applying the same increase everywhere.

Safer experiments

No more exporting CSVs, matching tiers, and re-keying prices

Better global mix

Keep power users in strong markets on fair but ambitious pricing while still letting new markets in at sustainable levels.

Cleaner conversations with stakeholders

Walk into pricing discussions with data and graphs instead of opinions and anecdotes.

Fewer nasty surprises

When conversion or churn blips, you can quickly see whether a price move is the cause and adjust only the affected cohorts.

Finding the ceiling in mature markets

Use historical conversion and churn to see how far you can move US, UK, or Western Europe pricing without breaking trial-to-paid rates. Roll changes out in increments instead of one risky jump.

Protecting growth in new regions

For emerging markets, keep subscription prices inside bands that users actually convert on. Mirava helps you nudge prices up over time, guided by live performance instead of fixed assumptions.

Launching new premium tiers

When you add a higher-value plan, Mirava shows how existing customers respond to different price gaps between tiers. That way the new plan lifts revenue instead of just cannibalizing the old one.

Recovering from past discounts and underpricing

If older cohorts are stuck on outdated low prices, Mirava helps you identify where gentle increases are realistic and where you should leave legacy users alone.

How does Mirava estimate willingness to pay?

Mirava looks at your real data: installs, trials, paid conversions, and churn by country, currency, and product. From there, you see which price bands keep conversion healthy and where performance drops off, so you can choose targets based on behaviour instead of guesses.

Do I need separate tests for every single country?

No. You can group countries into regions or bands that behave similarly, then tune prices inside those groups. Mirava keeps the mapping visible so you always know which countries follow which rules.

Will new prices affect existing subscribers?

That’s up to how you configure each change. You can update only new users, only certain cohorts, or both, while keeping a clear record of which audiences were included in each run.

What happens if a price test underperforms?

You keep a full history of previous tiers and rules, so rolling back is straightforward. Because Mirava tracks the impact by cohort and region, it’s clear which markets to revert and which ones can stay on the new price.

Does Mirava overwrite my existing promos or legacy plans?

No. You decide whether to include legacy SKUs and promo plans. By default, Mirava respects existing structures and only adjusts the tiers you’ve selected.

Can I override Mirava’s suggestions?

Yes. Mirava surfaces ranges and patterns, but the final numbers are yours. You can lock specific prices, set floors and ceilings, or exclude strategic markets from automated changes.

Willingness-to-pay

pricing

built from

real user behaviour