State of AI Apps 2025: Market Report

State of AI Apps 2025

Generative AI apps are reshaping the mobile landscape.

  • Usage: Users spent 15 billion hours in AI apps in H1 2025.
  • Revenue: In-app purchase revenue reached nearly $1.9 billion.
  • Top Players: ChatGPT dominates with 63% of revenue, but competitors like DeepSeek are growing fast in Asia.
  • Monetization: Weekly plans are popular, but annual plans offer high LTV ($91 on Google Play).

Opportunity

The "AI Assistant" category is expanding into lifestyle and entertainment. Positioning your AI app beyond just "tech" can unlock broader audiences.

Curious how the top AI apps price across markets? See the ChatGPT pricing audit and the Claude by Anthropic pricing audit to explore how regional pricing discrepancies affect revenue in this category.

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