Using PPP to Set Smarter Regional App Prices

Latest insights from the Mirava blog

Stay ahead with data-driven strategies on app pricing, localization, and growth. Fresh stories, tested frameworks, and practical tips — built for indie devs and mobile teams.

2025 Monetization Trends: Strategy Games

Strategy games revenue hit $13.5B in 2025. Learn why 4X Strategy and Card Battlers are growing and how to price for whales.

December 12, 2025

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2025 Benchmarks: Photo & Video Apps

AI is driving Photo & Video app revenue. Explore 2025 benchmarks for CPI, revenue, and pricing strategies in this competitive category.

December 12, 2025

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2025 Benchmarks: Utility Apps

Utility apps see a 24% download-to-trial rate. Discover pricing and conversion benchmarks for utility and productivity apps in 2025.

December 12, 2025

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2025 Benchmarks: Gaming Apps

78% of gaming subscriptions are weekly. Learn why hybrid monetization is key for gaming apps in 2025 with our benchmark report.

December 12, 2025

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2025 Benchmarks: Education Apps

Education apps command a $44.99 median annual price. Explore 2025 benchmarks for trial rates, retention, and pricing strategies.

December 12, 2025

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App Pricing Guide: UK Market (2025 Data)

The UK mobile market is growing by nearly 10%. Discover 2025 pricing benchmarks and how to optimize for British subscribers.

December 12, 2025

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App Pricing Guide: Japan Market (2025 Data)

Japan's monthly app subscriptions are 57% cheaper than the US. Learn the nuances of pricing for Japanese mobile users in 2025.

December 12, 2025

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2025 Benchmarks: Health & Fitness Apps

How do your subscription prices, trial rates, and churn compare to other health and fitness apps? Fresh benchmarks to find out.

December 12, 2025

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